Green living is at present a very popular subject as it’s always discussed in the media. Industries that are dedicated to environmentally safe products can provide new jobs and cultivate new energy natural resources to replace fossil fuels. At the end of the day nevertheless, the green economy is will be determined by consumers that are going to be purchasing green products. To discover what will succeed is to firstly figure out precisely why people would want to go natural?
The subject is something I ask my own self and I try to understand people’s frame of mind. I guessed that one of the key variables for many people to live green is to preserve the environment. Perhaps an additional possibility is that there are people today who love the cutting edge of innovative green technologies. The third motive I came up with was saving cash, but in most cases being environmentally friendly can cost much more (at least to start with).
Nevertheless, even though they are almost all sound reasons, in an post in the Wall Street Journal says that some analysis was done to determine what the trigger is to living green and it was not one of the answers above. The real rationale that gets people committed to go eco-friendly is peer pressure. Yes that is certainly accurate, classic peer pressure. The research could have been done at Carmel hotels or just as easily at Lake Buena Vista Hotels or any other lodging facility for that matter. The location is somewhat immaterial.
An experiment was held where two placards were installed in the resort restrooms. Both placards persuaded guests to reuse the rest room towels instead of having it dispatched for cleaning. One of the placards said “Exhibit your respect for the great outdoors”. The alternative one said “Join your fellow attendees in helping to spare the environment”. The end result was 75% of the visitors did reuse the towel rather than having it cleaned the subsequent day. As you probably suspected, between the two cards, the second card saying to follow the other guests obtained the most beneficial results. In a follow up test, the second card was improved to read “75% of guests utilizing this room reused their bathroom towels”. The outcomes were more desirable than the first.
Basically, like life itself, peer pressure operates very well in this circumstance. Getting consumers to feel left out as opposed to stating the benefits of going green is a great deal more effective.
This analysis and its results suggests there are certain benefits for companies that market these environmentally friendly products to consumers. Peer pressure generates a guilty feeling in most people, a feeling that they must do it otherwise they’ll feel awful, even if it’s merely a small bad feeling. So it would seem that companies should center their marketing on making people feel accountable if they don’t go green. No doubt they’ll use sales techniques like in the study.
Overall I was surprised at the study and its results. However, when you really think about it, it’s not surprising at all. People in general, it seems, need to feel like they belong and do not want to stand out.
There you have it, the real reason why people would want to live green. Undoubtedly people go green for the alternative reasons I mentioned, nonetheless it’s somewhat surprising to watch lots go green as a result of peer pressure.